FRIDA FIRENZE

Tommaso Bencistà Falorni, born in 1981, is both a Creative Director driven by passion and a Pet Designer fueled by love, particularly for dogs, which have been constant companions throughout his life. His deep love for animals, especially dogs, motivated him to launch Frida Firenze in 2012, marking the first-ever pet collection presented at Pitti Immagine Uomo. Frida Firenze offers luxury pet accessories that redefine the concept of pet accessories as stylish complements to the owner's look, crafted with refined materials, precise workmanship, and exclusive design. Inspired by the legend of Frida, a small greyhound in his family's history, who became the muse behind the brand, Frida Firenze's accessories for small and medium-sized dogs, entirely Made in Italy, aim to transform pets into true icons.